Breakthrough branding for Evusheld featuring Jeff Bridges, with a new way to think about protecting yourself against Covid beyond your vaccine count.

A chronic skin condition is no fun. The endless medications, appointments and symptoms can take over your life. Ever wish you could just opt out? This unbranded awareness campaign brings to life the full burden of the disease to show how overwhelming it can feel. Because when doctors see all that patients are dealing with, they’ll be more open to new and better ways of treatment.

For Lung Cancer Awareness Month, this unbranded campaign targets small cell lung cancer specialists with inspiration to think beyond the grim outlook for this aggressive disease, and focus instead on helping patients make the most of the time they have left.