ABSOLUT ORIGIN. All Absolut comes from a single source. The same aquifer. The same fields of winter wheat. The same distillery in Åhus, Sweden. All Absolut is Absolut. Our devotion to perfection is ABSOLUT.
ABSOLUT HALO. Lars Olsson Smith is the patron saint of purity. He first sold "Absolut Pure Vodka" in 1879. Perfecting vodka was his idea. Putting his face on every bottle was ours. Our devotion to perfection is ABSOLUT.
ABSOLUT SANCTITY. A dilemma for the glassblower: How does one rinse the bottle that is to hold such a pristine spirit? The solution: Rinse with Absolut. Then fill with Absolut. Our devotion to perfection is ABSOLUT.
ABSOLUT DISCERNMENT. Unlike other vodkas, Absolut is never charcoal-filtered. We fail to see the appeal of a drink poured through scorched wood chips. Absolut distills without filtering, for perfect clarity and a smooth taste. The charcoal we k
ABSOLUT PATIENCE. A martini can be made in as little as 63 seconds. An Absolut martini, however, requires a bit more lead time. 10 months to grow the winter wheat, and 50,000 years for our water source, a bedrock aquifer, to form. Our devotion
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