Creative Director - Writer
A collaboration with director Dewey Nicks, comedy writer Laura Kightlinger and some famous friends, giving animals a chance to speak for themselves.
An OOH and print campaign for the European market inviting game drivers to Play with the Rules.
Attention Grapes: You won't be grapes forever. This unbranded awareness campaign serves as a fun wake-up call to Gen Z about the importance of 'preemptive' skin care.
Young people are depicted as carefree and fashionable grapes, while a wise old raisin urges them to take action now.
The headquarters of Bloomberg L.P. are magnificent, impressive – and a little intimidating. An ice-breaker campaign in the Wall Street Journal gave the tech giant a chance to start a friendly conversation with prospective collaborators and clients.
From low-latency feeds to real-time risk management, our standing goal is to increase the speed of everything we put in motion. Including the technology we develop for our clients. Sound interesting? Let's walk and talk.
You must be pretty tired of hearing "do more with less." It's an order that precedes some tough decisions: push your resources to their exhausted limit, or put off fixing that disjointed workflow problem? We'd like to keep these options in the "last resort" file. When you put our technology infrastructure to work, you're harnessing the power of our massive scale without scaling costs of your own. "Do more with more" is more like it.
We are all about breaking down the barriers to connectivity. Which is why we've opened up our security identifiers (BSYM) to work with your own applications, seamlessly integrating your systems so you can enjoy transparent data flow throughout. Use our identifiers and amp up your infrastructure. Switch to someone else's at any time. It's unprecedented flexibility for you, unconditional love from us.
Safe and secure. Tried and true. Not the buzzwords of a leading technology company. But now that we've opened up our architecture, we're bringing a far more interesting conversation to the table. We can help you achieve greater integration while ensuring a seamless best-of-breed workflow. From low-latency data feeds to trading systems to electronic trading platforms, we've got ideas to make your operations more nimble, more flexible, more future-ready (and less expensive to boot). Not bad for a 28-year-old start-up.
Safe and secure. Tried and true. Not the buzzwords of a leading technology company. But now that we've opened up our architecture, we're bringing a far more interesting conversation to the table. We can help you achieve greater integration while ensuring a seamless best-of-breed workflow. From low-latency data feeds to trading systems to electronic trading platforms, we've got ideas to make your operations more nimble, more flexible, more future-ready (and less expensive to boot). Not bad for a 28-year-old start-up.
Where clean beauty began, and where it’s going next.
product landing page
product landing page
A celebration of women who make it work every day, from the brand that helps them do it in style. Maxx Life!
Each television production was also a carefully mapped-out content capture for in-store, digital and social. We populated our social engagement program, Maxx Life Stories, with real T.J. Maxx shoppers, turning them into the stars of our social media.
Tumblr gold.
More Tumblr gold.
Wishing everyone a safe and happy National Coming Out Day.
We set up a social engagement program inviting shoppers to share how they maxx different aspects of their lives.
The winning contestants would become the stars of our next round of social media content.
A brand video project that gave our online community an opportunity to share their appreciation for the women in their lives who inspire them every day.
Olive Garden has always stood for family. But families have changed, and so have their eating habits. This new campaign featured diverse casting, energetic music and the voice of a very modern mom (Julie Bowen) to invite new kinds of families to Go Olive Garden.
Hilary Duff gamely helped us make Kohl’s relevant once again for a new generation of moms. The brunch sweepstakes was adjusted to a shopping spree prize during the nation’s stay at home period.
Appealing to a diverse and inclusive audience was key in this pro bono campaign to recruit more foster parents for kids with special needs in New York. Lots of generously donated talent from friends and vendors, including voiceover by Tony Award-winning actress, Daphne Rubin-Vega.
It was an amazing honor to help out the WTA with their campaign to mark the 40th anniversary of the women’s tour. Dewey Nicks filmed the players, and I rounded out the effort by writing the scripts and directing Billie Jean King’s performance.
Proud moment: seeing Venus Williams look up to watch this spot as it aired on the Jumbotron during a changeover at the US Open.
Fritz and Andy partnered to develop breakthrough branding for Evusheld at AstraZeneca. Our "Up the Antibodies" campaign launched this fall, offering a new way to think about protecting yourself against Covid beyond your vaccine count. We came up with a cohesive campaign name and concept, including look, feel, logo design, website design and copy, celebrity selection and celebrity usage in creative PR touch points. Website: uptheantibodies.com
The Chicago flag is a well-known symbol of hometown pride. To help Chicago's homeless, I reimagined the flag's stars as a rating system for the city. Then asked people sheltering on the street to rate the popular neighborhoods in which they lived. The visual device has proven to be an effective way to open Chicagoans' eyes to the needs of their closest neighbors.
A pro bono collaboration with director Robert Stockwell and photographer Andy Goodwin.
Chicago is known for its hospitality. Let's make it a 4-star city for everyone. Donate now at chicagohomeless.org
Chicago is known for its hospitality. Let's make it a 4-star city for everyone. Donate now at chicagohomeless.org
Chicago is known for its hospitality. Let's make it a 4-star city for everyone. Donate now at chicagohomeless.org
Chicago is known for its hospitality. Let's make it a 4-star city for everyone. Donate now at chicagohomeless.org
